Newsletters are an excellent way to nurture future business prospects. By providing an instant feed to the most up-to-date and pertinent information in your field, you can influence return visits through general interest and excitement for your product. But, let’s face it, newsletters can be a pain to send out if you don’t have the proper software.

Introducing aList 2.0, proprietary mailing list software developed and owned by Amedia Creative. aList enables the user to import contacts from e-mail services such as Microsoft Outlook, Gmail, or Thunderbird and organize them into groups. Users can then select specific groups or decide to send an e-mail to everyone. aList also provides the option to mark e-mail addresses active or inactive to further target mailings. All users are given the option to subscribe or unsubscribe easily, and aList displays new signups that need to be assigned to groups. aList version 2.0 will possess all the functionality of the current edition with a few enhancements. Users will have the ability to create templates for repetitive use, save drafts, and view a history of previously sent newsletters. The history will allow users to see how many e-mails have been sent, what they said, and who they were sent to.

With aList, no subscriber will feel excluded. Notify anyone about changes to your site or updates they might have interest in. Emphasizing the importance of your newsletter will help users to develop a vested interest in your site. Communicating with customers on a regular basis will not only encourage repeat visits but create a sense of enthusiasm and excitement for your product. aList 2.0 will be available immediately to all Amedia Clients. A standalone monthly license will be available by the end of this 2010.

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